Remember the pic of my storyboard I showed you in the creativity post last week? This slidecast is the eventual evolution of that storyboard. Does it look similar?
Update: RSS & email subscribers, if the slidecast is not visible, please click on this link to view: spotlight...ON MARKETING
So what's your story?
Related posts on stories:
I spent 10 days without Starbucks and lived to tell about it.
The Secrets of Stickiness: Stop wasting money on your message.
A Humorous Word of Mouth Example
4 comments:
Excellent work, Jay. Obviously a lot of preparation went into that, but the execution was brilliant.
I wonder -- You say you were in radio advertising before. Is that where you honed your speaking/voice skills? Or did you come by them through another means?
Thanks, Cam! I guess the voice/radio thing was just a good match. And besides with my hair, I had the perfect head for radio and TV was not an option!
Jay, really got value from your "writing customer stories" presentation.
I especially like your observation that the marketplace represents the intersection of two stories - your story and that of your customer.
THAT is the moment of truth for any business, when two stories meet for the first time.
I also like learning about your personal journey to where you are today.
Thanks for stirring things up!
Keep creating...a story worth repeating,
Mike
Thanks,Mike!
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