How to Effectively Market Your Small Business in a Downturn Economy?
The reason it's so difficult to market in a recession is fear: fear that there's just not enough business out there for everyone. And that fear is valid, because there's never been enough business out there for everyone. That's why businesses go out of business. But where there's fear, there's great opportunity for the fearless marketer. That's one of the topics I intend to address in the upcoming free webinar: How to Effectively Market Your Small Business in a Downturn Economy.
On August 26th, I'll join a panel of marketing specialists that includes Susan Gunelius of KeySplash Creative and Jay Berkowitz of Ten Golden Rules for a free webinar hosted by GrowSmart Business, to share strategies and advice for marketing in this time of opportunity.
- What should you stop doing?
- What should you start doing?
- What can you do on a small budget?
- What's your best marketing investment?
Get details and register for the free webinar: How to Effectively Market Your Small Business in a Downturn Economy?
*Grow Smart Business is joint effort of Network Solutions and The University of Maryland. I am on the board of advisors of Network Solutions.
Free Branding Webinar
Here's another opportunity for free marketing advice, this time the subject is branding. Check out my free webinar: What is a Brand and How do I Get One?
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