The customer's experience may be a small business' important marketing function. Rewarding your customers with a memorable experience goes way beyond providing good service. Here are some classic articles from the Marketing Spot Blog archives to help you create your own remarkable customer experience.
Building Customer Loyalty
Why is loyalty so elusive? Because good customer service is not good enough. The answer lies in the 100% Solution presented in this audio slidecast:
The Word-of-Mouth Spark
The customer experience is where you convert preconception in to customer evangelism. Here is an illustration of how that works: Critical Intersection: Your Customer's Experience
People need something to talk about. That something is not good service or good people. The spark to word of mouth is created by memorable moments, those out-of-the ordinary interactions you have with your customers. I call them: Magic Spots in The Customer Experience
The Customer Experience Map
But the real secret to creating a remarkable experience is to map it out, start to finish, using a theme to tie all the elements together. I have created a tool to help you design such an experience. You can download the tool, complete with a tutorial, for free: The Customer Experience Map
What's remarkable about your customer's experience? How are you inspiring loyalty and sparking word of mouth? Share your ideas in the comment section below.
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