tag:blogger.com,1999:blog-6952426084852270162.post496366312149807781..comments2009-11-03T15:54:20.170-06:00Jay Ehrethttp://www.blogger.com/profile/16166665314565276100noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6952426084852270162.post-36854846540264962232009-11-03T10:42:13.340-06:002009-11-03T10:42:13.340-06:00Jay,<br /><br />I&#39;m listening to the Marketers Roundtable edition of the Marketing Spot podcast and I was compelled to stop it and comment on the subject of listening in social media. <br /><br />I think the guests have it exactly right that you have to have a foundation in place before you &quot;listen&quot; in social media. People aren&#39;t going to be able tell you what they need from your brand, other than what you already provide them. The reason for listening first is to find where your customers are online. Find out what they are doing and where they are doing it. Connie made a great point when she said that it is &quot;business intelligence.&quot; That is exactly right. It is what you use to plan how you can use social media to meet your brands big objectives.<br /><br />The point isn&#39;t to listen, waiting for your customers to tell you what to do next. Maybe we, as professionals, need to be more clear about what exactly we mean when we tell people to listen first.<br /><br />Great podcast. Keep it up.Chris Wilsonhttp://www.freshpeel.comnoreply@blogger.com