tag:blogger.com,1999:blog-6952426084852270162.post6487263578992177162..comments2009-10-23T13:28:50.404-05:00Comments on The Marketing Spot - Small Business Marketing: Diet Cherry Limeades and the Power of ElaborationJay Ehrethttp://www.blogger.com/profile/16166665314565276100noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6952426084852270162.post-52661765639099966542009-10-23T11:06:24.356-05:002009-10-23T11:06:24.356-05:00Hi Jay, I agree, what an amazing story. True mark...Hi Jay, I agree, what an amazing story. True marketing at its best. Thanks for sharing.Cynthia Cavotohttp://www.mymarketingthatworksforyou.comnoreply@blogger.comtag:blogger.com,1999:blog-6952426084852270162.post-16237133218056223732009-10-22T21:39:26.953-05:002009-10-22T21:39:26.953-05:00Hi Jay, this is a great story. Relating your produ...Hi Jay, this is a great story. Relating your product/service to something accessible and real-world can truly help. The folks at <a href="http://www.commoncraft.com/" rel="nofollow">Common Craft</a> do a great job of explaining products like Twitter or DropBox using this same technique. You don't see anything of the product in their videos, but by the end of 2 minutes, you know exactly what to expect as well as the benefit you'll get.Robert Dempseyhttp://www.blogger.com/profile/00826208059090783477noreply@blogger.com